HomeColumnistsEvents as a strategic tool in the luxury market Terapia do Luxo 14 janeiro, 2019 Columnists, Luxury 0 As we posted here in the Ultimate Luxury Therapy last year and early 2019, the high-end market registered positive growth worldwide. Although the indices may have been high, it is a fact to be celebrated the results obtained throughout the year of 2018. In Brazil, according to a study recently released by the Association of Promotional Marketing, a segment of this large market that registered a much above average result was personalized events. According to the report, the sector handled almost 44 billion reais nationwide, with a total of 77% of companies and organizations surveyed interested in holding events, fairs and congresses. This expressive result is a direct dialogue with the new idea of luxury, in which experience is as important as the acquisition of a high-class item. A survey conducted by Euromonitor, also published shortly, indicated that experiences related to the gastronomy segments and tourism activity are expected to grow by approximately 10% by 2022 in Brazil. During the last years, the Luxury Therapy and the TdL Agency has been carrying out in all the Brazilian territory several events that already have consolidated like strategic tools next to the most diverse target publics. In addition to expanding consumer access to some of the top luxury brands operating in Brazil, these actions have contributed to further consolidate the high-end market as an important vector of economic development. In December of last year, we held a talk show in Florianópolis about Female Entrepreneurship: How women work in the luxury market in Shopping Iguatemi. The event, which featured speakers and a broadly interested audience and engaged in the market of high standards, was a time marked by the exchange of experiences and knowledge among all participants. The year 2019 is only just beginning, and I am sure that over the coming months we will see each other several times at events all over the country. Check out, below, the exclusive video of the talk show held in the state capital. Curtir isso:Curtir Carregando... Leave a Reply Cancel Reply Your email address will not be published.CommentName* Email* Website Notifique-me sobre novos comentários por e-mail. Notifique-me sobre novas publicações por e-mail.