HomeFashionThe new fashion trends with the union between Stella McCartney and LVMH Terapia do Luxo 19 July, 2019 Fashion, Luxury“I am particularly excited to be able to accelerate brand development alongside Bernard Arnault and look forward to joining the LVMH family while retaining majority ownership. This is an extraordinary opportunity. Forging a partnership with Bernard Arnault, his family and the LVMH group is a new milestone for me, my family and everyone at Stella McCartney. The brand has come a long way since its launch; this new partnership with LVMH is a great recognition of this work. But I feel like we are at the beginning of the adventure and I look forward to building a bright future together. “Stylist Stella MacCartney, in addition to maintaining the management of her brand, will also act as “special adviser” to Bernard Arnault, CEO of the LVMH groupIt was with these words that the stylist Stella McCartney, through a press release, was touched by the “enthusiasm and commitment” of the LVMH group that, from now on, their namesake brand is integrated. About a year and a half after the British fashion company Kering’s logo has been shut down, the label is again part of a large luxury group writing a new story that is expected to have a strong impact on the fashion market.The first impact, of course, will be the strengthening and strengthening of sustainability actions within the luxury group. In addition to maintaining brand management, Stella McCartney will serve as special adviser to Bernard Arnault, CEO of the LVMH conglomerate. This implies, without a doubt, the real increase of sustainability within the organization.The concern with sustainability was one of the main points that motivated Stella MacCartney’s interest in being part of the world’s largest luxury conglomerateAnother important aspect of the union is the incentive to democratization in the fashion universe that the LVMH group is demonstrating with the appreciation of the stylist. After the announcement of Rihanna’s entry into the organization and now the desire to further accelerate the growth of a brand that is already an icon in the world market, the group led by Bernard Arnault highlights that in fashion female empowerment is one of the key concepts.Last but not least, the new partnership reflects LVMH’s strategies to continue leading the global luxury market. With the systematic growth of Gucci and other brands of the Kering group in recent years, the organization that manages brands such as Louis Vuitton and Dior shows the mobilization in search of maintaining its privileged position in the segment.