The luxury market from a human and emotional perspective

While it is more common to publicize the results that indicate the commercial and financial success of the top luxury brands, there are other important information that relate to a more human and emotional perspective of the market that deserve equal attention.

Recent data that fall into this category can be found in the LVMH – 2018 Annual Report recently released by one of the world ‘s most important luxury brand conglomerates and which summarizes in an objective way some of the group’ s main achievements.

The very way in which the organization presents itself at the beginning of the document, affirming that it is a “creative universe of men and women who are passionate about their profession and driven by the desire to innovate”, attests that the most important value is not financial but emotional , ratifying the concept of luxury as a result of an experience and not just an acquisition process.

The document informs that, throughout the world, the group has more than 156 thousand employees dedicated “to meet the needs of each client”. This data also testifies that the high-end segment is an excellent sector for economic development and wealth and income generation for thousands of people around the world.

Another data present in the document that should be highlighted is the relationship between female and male employees. According to the data released, more than 50% of the total number of employees is composed of female labor force, with segments such as perfumes and cosmetics, the total number of women occupying positions reaches 83%. In times when affirmative action leaves the theory and truly goes into practice, it is interesting that one of the world’s leading groups is at the forefront of this trend.

By combining social and environmental sustainability, the LVMH group empowers its employees through an Environment Academy, created in 2016, which aims to enhance the debate about the best environmental practices and decision making taking into account the least impact possible.

This information, presented in the document, contributes positively to strengthen the image of the luxury sector as an important social segment these days. An industry in which attributes such as tradition, exclusivity and excellence are important, but which, above all, values ​​the human component in all its actions and creations.

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