Sustainability in production is a highlight in the wine market

Last week, more precisely, between March 6 and 7, the Climate Change Leadership was held in Porto, Portugal, an event dedicated to the debate on climate problems that are worsening around the world. personalities like Al Gore, American vice president during the administration of Bill Clinton.

Among the highlights of the event, several examples have highlighted that the wine sector has been acting in a systematic way in the implantation of sustainable alternatives for its production models. Adrian Bridge, one of the organizers of the event, said that brands in the industry need to demonstrate the quality of their products in inventive ways and not just investing in packaging.

O mercado de vinhos brasileiros também vem se destacando em matéria de sustentabilidade através de vinícolas que adotam o cultivo de uvas sem o uso de agrotóxicos

According to the Clube dos Vinhos, South Africa is a highlight in sustainable production with about 95% of the producers following the “sustainable precepts in the creation of their wines”. Still according to the portal, organic wine production is “considered sustainable when carried out from concepts and practices that aim to offer the producer and especially the consumer a high quality of life, without harming nature during the process , or rather, minimizing the impacts of this production on the ecosystem. “

If for the brands that produce the drink the investment in sustainable practices is interesting, since it widens the differentials of the product, for the wine connoisseurs the benefits are even bigger with direct impact on the health and the quality of appreciation of the flavors. In Brazil, several wineries already adopt sustainable farming techniques that drastically reduce the use of agrochemicals and invest in ecological packaging. The wine sector is definitely in tune with concerns about the future of the planet.

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