Robertet unites tradition and history in creating unforgettable fragrances

Working in partnership with the most renowned and renowned brands in the perfumery market, such as Armani, Burberry, Chanel, Dior, Guerlain, Hermés, Marc Jacobs and Mont Blanc, present in more than 50 countries with 14 creative centers in the main metropolises around the world, the French company Robertet is a world leader in natural raw materials and one of the leading fragrance houses in the world.

This story began to be built in Grasse, the perfume capital of France for 167 years and has since cultivated the prime of its creations with its natural expertise. On Brazilian soil since 1963, the company makes history by creating smells that fit the market and captivate consumers.

Each fragrance has its own history. Based on a detailed briefing of the target audience and the category of product that the fragrance will perfume, begins the construction of the perfume. “We have different information that makes us from a starting point for the creation of the smell. This scent is thought of in three steps that makes up the olfactory pyramid. The first notes that we identify in the perfume, are called head or notes of exits. The second, called body or heart note, is the signature of the fragrance. Finally, we have the base or bottom notes of the perfume that is responsible for the residual smell of the skin and the duration of the perfume, “explains Cynthia Crespo, manager of Fragrance Division.

South America accounts for 10% of the Robertet group’s sales, and Brazil has become the leading country in the region’s growth scenario. “The high consumption in cosmetics and perfumes and the cultural diversity of our market makes it very attractive and relevant. As exporters of trends, we are also a world reference in product quality, “explains Francisco Marques, CEO of Robertet.

Realizing the potential of Brazil, which achieved a 58% growth in 2016, the company has bold investment plans in the country that will happen until 2019. “Brazil is a attractive and promising market. We have been making history and building partnership relationships with our clients for more than 50 years. The Brazilian is demanding, deserves and wants the best and we are able to meet this demand quickly and effectively, with a lot of quality “Marques completes.