First Terrazza of the year is held in São Paulo

Amir Slama

Martini, one of the world’s most iconic beverage brands, will kick off its 2017 Terrazza Martini platform through an exclusive guest event featuring a Black Albino show. The celebration will take place in the suspended garden of the newly opened Sky Hall Terrace Bar and for five days will be celebrated the appetizer moment with the famous Italian get together late in the afternoon.

On this May 24, the Martini will welcome guests to introduce the new bottles of the Vermouths. The design is a reinterpretation of the brand and reinforces the authenticity and quality of a drink with more than 150 years of tradition.

O drink Martini & Tonic

O drink Martini & Tonic

The brand also seizes the moment to reveal another novelty: Martini & Tonic, drink of the moment in Europe, made with Vermouth Martini and tonic water. An extremely refreshing drink, easy to prepare, yet sophisticated and with personality.

“This year Brazilians will experience the return of vermouth and Martini intends to lead this movement, highlighting its tradition in the world. Martini Verte, historically relevant in the cocktail party, will be presented to the public through new forms of consumption and as an official drink of the aperitif and meetings with friends, “said Marcelo Pimentel, Martini’s Customer Marketing Manager in Brazil.

A Terrazza Martini

A Terrazza Martini

This year, Terrazza Martini will take place at various times and places throughout the year and intends to be part of Paulista’s agenda. Terrazza Martini takes place from May 24 to 28, with doors open to the public on 25, 26 and 28. On Saturday, May 27, the space will receive guests from the promoter Helinho Calfat and the agency Multicase.

Terrazza Martini has been held for more than 50 years in the most exciting cities in the world, and brings participants closer to the Martini lifestyle, which is based on the 4F’s brand of food, fashion, festival and Formula 1. These pillars are the essence of Martini and will be present in all the Terrazzas besides being amplified by brand ambassadors such as stylist Amir Slama, chef Tassia Magalhaes and Dudu Massa, businessman and brother of Williams Martini Racing driver Felipe Massa.