HomeColumnistsOne of the icons of the global luxury market completes a century and a half of history Terapia do Luxo 11 June, 2019 Columnists, LuxuryIn the process of writing my first book, released in 2016, one of the most emblematic moments was precisely the choice of title. The question that never crossed my mind was how to summarize, in a nutshell, the importance and significance of the French and Italian luxury markets for the high-end segment on a global scale.Realizing that the French and Italian brands, many more than successful companies, were authentic sources of pride of each country, I thought of an image that went into the universe of luxury and at the same time, was connected to the world of business. Thus was born the title Entre taças de champagne e cálices de vinho, which made a direct relationship between the countries and their most traditional drinks.That is why, in this year of celebrating the 150th anniversary of Moët Impérial, one of the most traditional labels of the French brand Moët & Chandon, the luxury market of the whole world is celebrating and this celebration makes me very happy.To start the celebration the French brand will create an exclusive environment in Paris for the tasting of the drink between the 12th and 13th of June. Although the site has not yet been officially confirmed, it was announced that the space will have a privileged view to the Arc de Triomphe, one of the main postcards of the French capital.This unique and differentiated experience will be only the first event to celebrate this remarkable date. And there is not the slightest doubt that this experience, apart from entering into brand history, will also be part of the memory of the luxury market for a long time.In the contemporary economic scenario, where the only certainty that exists is change, celebrating a century and a half is really a reason for pride and the certainty of following a winning path.