The market in movement

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In the month of April of this year it was highlighted in the main communication vehicles of the world that the brand Jimmy Choo had been put up for sale with the objective of increasing the profitability of its group of shareholders.

Now, almost four months later, the fate of the brand that is one of the most iconic high-end designer brands in the world, seems to have been defined: through a billionaire merger Jimmy Choo was bought by Michael Kors.

Um dos anúncios publicitários que mostram o estilo da Jimmy Choo

Um dos anúncios publicitários que mostram o estilo da Jimmy Choo

The value of the business was 900 million pounds, which gives approximately 1.2 billion dollars. “Jimmy Choo is known worldwide for his glamorous and fashionable footwear and is a leader in defining trends in fashion.” His innovative designs and exceptional craftsmanship resonate with trendsetters globally. We are committed to supporting the strong heritage of the brand that Jimmy Choo has built over the past 20 years, “said John Idol, one of the executives who is leading the merger process.

Although a number of changes and adaptations are expected in the future, Pierre Denis, who is ahead of Jimmy Choo since 2012, and Sandra Choi, the brand’s creative director, will remain in office.