The luxury and the seventh art

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The relationship between cinema and the universe of luxury is striking. And to prove this, the Jaeger-LeCoultre brand in partnership with the Shanghai International Film Festival celebrated in style the opening of the film festival. In its seventh consecutive year of sponsorship, Jaeger-LeCoultre organized a charity dinner, where it held an auction to support the restoration of classic Chinese films.

For more than a decade, the brand has been joining some of the most important art film festivals in the world. In 2012, the brand charmed the 15th Shanghai International Film Festival with the introduction of the Rendez-Vous collection. This year Waitanyuan shone with the femininity of the new Rendez-Vous collection, introducing a new chapter in the history of women’s watches with a collection specially designed for them.

Modelo da coleção Rendez-Vous

Modelo da coleção Rendez-Vous

Inspired by the movement of the celestial bodies, the artisans faithfully reproduced the magnetic beauty of the sky, the moon and the stars. Rendez-Vous Moon captures the aura of timeless objects, while the Rendez-vous Night & Day exudes an air of sophistication in every detail. Soft and refined, the display of the night and the day marked at six o’clock reveals a radiant interpretation of the moon.

In addition to the comfort and practicality offered by its automatic movement, the Rendez-Vous collection has gained a number of new features. Each of these interpretations is the result of hours in the workshops of the Vallée de Joux, and now their story continues as they join the woman who will use them and a lasting chapter will open.

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Among the festivals that have already been supported by Jaeger-LeCoultre are Venice, Shanghai and San Sebastian. Through its affinity with the world of cinema, Jaeger-LeCoultre has found shared values ​​and a common mission: every second brings the feeling of a moment of eternity.

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