Even more digital style and comfort


The growth of the virtual market is a reality all over the world. The number of brands and companies that use online sales is continuously increasing as a way to leverage their results and win even more customers.

Following this trend, on Wednesday, March 5, the Accor Hotels network unveiled the acquisition of VeryChic, one of the most well-known privately-owned online private hotel, apartment, cruise ship and travel packages online platforms.

The fundamental objective of the acquisition is to expand and improve the experience of marketing high-quality products through digital tools and also to increase the brand’s participation in the international market.

“Combining with AccorHotels will allow VeryChic to globally develop the services we have been offering to hotels over the last five years and offer our members the opportunity to discover the most beautiful places in the luxury hotel industry,” said Hervé Lafont, founder of the website.