Gucci’s new collection is inspired by a classic Disney fable

In recent years, Gucci has become one of the most important and profitable luxury brands in the world. Under the creative command of Alessandro Michele, the Italian brand has been successful with its bold collections and, mainly, by its techniques of publicity outside the conventional one.

Following this line, the new Gucci capsule collection, produced in collaboration with Disney, is inspired by one of the most classic and beloved fables of the American studio: The Three Little Pigs. In addition to stamping out many of the pieces in the new collection, the characters and their flesh-and-blood relatives are also present in the outreach material.

One detail that makes this collection all over the world even more desirable is due to the Chinese horoscope: 2019 is the Year of the Pig and the pieces celebrate Eastern mythology. In addition to men’s and women’s pieces, the new collection features handbags, wallets and various fashion accessories. Does anyone doubt the collection is a success?