New Dior multisensory space enhances customers’ luxury experience

Adding new experiences to the buying process and broadening the customer experience with your favorite products has become a strategic action in the high-end market. More and more frequently, the main brands in the industry unite creativity and investment to offer their customers moments that add value to the daily life and consolidate the image of the brand before the public.

A good example of this is the Dior Pink City, a space created in one of the most famous shopping malls in the city of Macao whose aim is to promote an immersive journey through the cosmetics and beauty products of the traditional French brand. The whole environment was designed based on the Be Dior campaign. Be Pink. whose official ambassador is model and actress Cara Delevingne.

Of ephemeral character, the facility will be available for visitation only until June 30, another feature that defines space is multisensoriality. Among the attractions is the discovery of the floral components of the brand’s main fragrances, make-up booths, karaoke area and even a café specially created to taste pink drinks.