Mercedes-Benz creates exclusive line of accessories dedicated to the pet market

A market strategy that has presented very interesting results in the most diverse segments and has been consolidating as a trend in the sector of high standard is the extension of brand that, basically, refers to the products created by a brand or brand with the intention of conquering new clients and that are not necessarily linked to its main focus of action.

In the luxury market, this is very common among fashion brands that launch perfumes and other accessories as products of entry for consumers. Recently, the German automaker Mercedes-Benz has further consolidated its brand extension strategy by launching an exclusive line of accessories for the pet segment. Produced in partnership with the Italian company MiaCara the collection is dedicated to dogs.

Among the main accessories of the new line are cushions and collars. All attributes of the German brand can be perceived in the pieces for pets like refinement in the finish and attention to detail. More details on creating the new line can be obtained from the MiaCara website.