HomeColumnistsThe most valuable of experiences Manu Berger 15 May, 2018 Columnists, LuxuryThroughout my personal and professional journey, I realized that living good experiences is increasingly important. That is, to enjoy remarkable experiences and that have a real meaning, certainly, has greater value than any good or product.Therefore, I received with great joy the invitation to participate in the campaign I Protect My Skin of the Melanoma Brazil Institute. And the reason for this happiness is, literally, marked on my skin: I faced melanoma twice.Just as I overcame this disease, thousands of people across the country have also been successful in this battle that is both physical and emotional. According to data from the National Cancer Institute, 30% of all malignant tumors registered in Brazil have a direct connection with the skin, and it is only in 2018 that more than 6,200 new cases are diagnosed in the country.It is never too much to remember that early diagnosis is one of the best ways to combat this terrible disease that acts in a democratic way, not respecting color, sex or age. Therefore, self-examination on the skin itself and consulting a dermatologist regularly are actions that can identify the symptoms prematurely and immediately start appropriate treatment.In this third edition of the campaign carried out by the Instituto Melanoma Brasil, the focus is the practice of outdoor sports and the main care that must be taken during exposure to the sun. In addition, the organization indicates that people get as much information as possible about the disease, after all, knowledge is always an essential tool when it comes to health.One of the highlights is the campaign shirt produced in Soul Eco fabric, an intelligent material that provides thermal comfort combined with the FPS 50 UV Protection Technology. The T-shirt, besides not causing skin friction irritations, is still ecologically correct, since its composition has biodegradable yarn.I truly believe that it is through the striking and aggregating experiences that we are building our path. Being able to share my story and support such an important cause is a luxury that truly strengthens me and makes me happy.