The most expensive tissue box


Daishowa First launched a line of super soft tissues, wooing in a dozen different shades. Priced at about $100 a box, it is the brand’s newest launch to lure well-heeled clients as well those with their nose stuck up in the air with high-quality products. The ceremonial product has been aptly named Juunihitoe, which stands for a twelve layered ceremonial kimono worn by a court lady in Japan.

Each box contains 144 (288 sheets) tissues which are described as ‘vibrantly dyed, soft, delicate, with a quality feel, as only Daishowa First can do justice to’.

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