HomeColumnistsThe importance of innovation in the high standard sector Terapia do Luxo 19 February, 2018 Columnists, LuxuryThere is a lot of talk about the need for innovation in the corporate environment and more and more companies and brands of success opt for this strategy to expand their reach and, especially, to win new customers.But in general, what exactly does innovation mean? From a business point of view, innovating means identifying new opportunities, reshaping internal and external processes and, as a consequence, advancing the market.In the high-end sector, innovation gains importance over time. Just think that in the last year, Gucci, an Italian brand that has broken sales records and further consolidated its position in the market, has as one of its main management characteristics precisely the innovation.A survey recently released by GE Reports Brazil and entitled “From Chaos to Confidence: Emerging Players, Technologies and Challenges,” has studied how business leaders in twenty countries perceive global adversities and opportunities.And the report’s findings highlight the fact that global executives are more confident when it comes to boosting growth through innovation. “We know that innovation is a precious resource to generate progress,” says Viveka Kaitila, president and CEO of GE do Brasil.A trend that is widely perceived in the luxury segment has also been identified in the study: the impetus that innovation receives in emerging markets. While more traditional countries are opting for a slower process, Asian nations and new developing markets take on the role of protagonists.From the top luxury brands in the world to entrepreneurs looking to consolidate their career or invest in a successful business, innovation is one of the main paths to be followed. After all, as a well-known thought argues, necessity is the mother of innovation.