How illegal reproduction of goods impacts the high-end segment

In the modern economy one of the most serious problems faced by companies and brands is the illegal reproduction of products of the most diverse nature. From electronic equipment to automobiles, there is no sector that is free of this situation and even though the legislation increases its rigor systematically, there is much to do to combat this reality.

In the luxury market the illegal reproduction of goods has an even more negative impact as the industry works with high added value. For example, a luxury watch, before its release, had a long production planning, materials were selected and technologies were refined to present a final product of excellence. In a fake model none of this is taken into account.

Usually treated as piracy, the issue does not respect borders or other limitations. Proof of this was the recent seizure of counterfeit goods at the Los Angeles International Airport in the United States. According to the authorities, a total of $ 3.4 million in non-original products was seized, including more than 530 Louis Vuitton bags, 502 Gucci bags, 230 Hermès bags and 144 Salvatore Ferragamo belts.

Louis Vuitton is one of the luxury brands that suffer most from illegal product reproduction worldwide

The leading and best-known brands in the luxury universe suffer especially from this problem. Because upscale goods tend to exert fascination and even the sense of achievement, the desire for products often ends up finding fate in similar copies whose price tends to be often much lower.

However, it is never too much to point out that these products come to small values ​​for consumers precisely because they do not respect labor rights, quality standards issues and often have links with criminal organizations.

While the authorities play their part in cracking down on this kind of activity, it is up to all of us, luxury market lovers and consumers, to keep our distance from these products and, where possible, to guide people to realize that if the price is lower, social and economic harm can be much greater.