Event in Florence unites history and modernity

The historic city of Florence has received influencers from around the world last week to launch the new Montblanc # My4810 ​​bag collection, a new product line that joins the Montblanc NightFlight collection.

Kadu Dantas, Valentina Ferragni, Luca Vezil, Carlo Sestini, Horacio Pancheri, Giotto Calendoli, Gabriele Esposito, Matthew Zorpas, Blanda Eggenschwiler, Marcel Florus and Jason Day landed in the Italian city to find the historic Limonaia Corsini transformed into a totally dynamic and cosmopolitan destination with skating rink, street performers and DJs.

CEO Nicolas Baretzki met actor Adrien Brody and models Toni Garrn and Winnie Harlow to celebrate the international crowd who danced all night with DJ Tinie Tempah and paraded with the new # My4810 ​​through the streets of the historic city.

The event is yet another movement of the brand for a more youthful and digital communication that goes against the latest technology launches such as the Augmented Paper and the Montblanc Summit, Maison’s smartwatch.