The conquest of the Chinese market

According to a Bain & Company survey published earlier this year, the global luxury market handled $ 1.4 trillion last year and among the regions where the most developed segment is China. In this way, growing in the Chinese market has become a kind of thermometer for the good results of luxury brands on a global scale.

And in this scenario, Gucci has once again stood out and conquered more and more expressive Chinese consumers, especially the millennial generation. And the expressive sales of the Italian brand are due to a typically Chinese fact: the so-called moonlight clans formed by young consumers with great willingness to acquire high-end goods literally fell and love for the brand’s products.

 Regarding billing numbers, in fiscal year 2017 Gucci had a 42% increase in sales in the Chinese market and, interestingly enough, almost all categories of Gucci products show growth. The timing is so positive that luxury market icons like Hermès, Burberry, Rolex and Cartier have also achieved significant results.