Burberry extends its sustainable development strategies

Last year Burberry found itself in the midst of one of the biggest recent controversies involving a luxury brand. The decision of the British label to discard a large number of products through the incineration process had a very negative impact on the public. Immediately after the episode, however, the brand undertook not to use again this modality of reduction of stock.

Now, Burberry takes another important step towards a more sustainable and environmentally friendly development. The goal of the brand is to reduce greenhouse gas emissions by up to 95% over the next three years. As stated by Pam Batty, Burberry’s vice president of corporate responsibility, “for the first time, we are setting targets for greenhouse gas emissions that apply to our supply chain, which is a significant addition to the already ambitious goal of make the company carbon-neutral in our use of operating energy by 2022”.

A hugely interesting aspect of the new strategies of the British label is that in addition to the changes in the manufacturing processes of the products, they will also impact the suppliers of raw materials, which should also adapt to the new environmental requirements. Cynthia Cummis, who works in the environmental area and is a partner of Science Based Targets, an organization that will monitor Burberry’s results, said: “To avoid catastrophic climate change, it is important that all major clothing and footwear brands set goals based on science and seek comprehensive strategies to decarbonise their business”.

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