Burberry presents its first series of monthly releases

Burberry announced last Wednesday that it will release monthly updates every 17th of each month, as part of the plan to win customers with new deliveries and more assertive and frequent communication. Baptized of B Series, the monthly launches developed by Riccardo Tisci will vary in scale and availability. The first limited edition pieces will be a unisex white T-shirt and a sweatshirt with the new monogram Thomas Burberry.

O novo monograma da marca projetado no Global Harbor em Shanghai

The launch of the first B Series featured the monogram Thomas Burberry, developed in collaboration with Peter Saville, a graphic designer and British art director. The new monogram, launched in August 2018, celebrates the heritage of the brand with the return of the spirit of its founder, whose initials are used in design. Celebrities like Rihanna, Irina Shayk, Tom Hardy and Lily James have already been clicked using the novelty.