BMW joins motorsport to contemporary art on display

Andy Warhol, Frank Stella, Roy Lichtenstein and Jeff Koons are among the select group of the most important artists of the last decades. Even if you’re not an art fan, you’ve probably seen the colorful, multicolored picture of Marilyn Monroe. This work, an icon of pop art, is authored by Warhol.

In order to strengthen relations between the automobile industry and the contemporary art scene, an exhibition at the Parisian store of BMW highlights the unique creations of the artists in question for the German brand. Between March 13th and April 5th, it will be possible to check out this unusual union between art and motorsport on French soil.

One detail that will draw even more attention to the world of cars is that all the models exhibited participated in the famous 24 hours of Le Mans, one of the most traditional car racing in the world that has been played annually since 1923.

Although the exhibition concentrates on these four artists, the BMW project linking art and automobiles dates back to 1975 and a total of 19 plastic icons have participated in the initiative. Anyone who wants to schedule a visit to the exhibition can check more information through the brand’s website in the French capital.