Beauty through natural elements


Unsurprisingly, the use of fruits and vegetables as a source of food and even as a basis for the production of creams and cosmetics has an extremely positive result for health and beauty.

Red fruits such as strawberries, raspberries and blackberries, for example, are rich in antioxidants and therefore act effectively in strengthening hair and nails. Antioxidants are also substances that protect the skin from the action of free radicals that accelerate the aging process.

Green leaves and vegetables, in turn, are foods rich in beta-carotene, folic acid and magnesium, and their most recommended form of consumption is raw, since by cooking much of vitamin C can be lost.

It is believed in the strength of the natural elements that the Brazilian cosmetics market has been consolidating an important competitive differential to act in a segment whose tradition of some of the largest luxury brands in the world still plays an important role.

A good example of this reality is Kapeh, a company created by the mining entrepreneur Vanessa Vilela whose objective is the manufacture of products destined for beauty with coffee as one of the main sources.

The idea was to unite the drink that is a true national passion with technological and innovative processes for the development of products that take into account the requirement of the market and also aspects related to sustainability. The raw material used in Kapeh is internationally certified, which shows respect for the environment and also allows the traceability of the entire manufacturing process.

Vanessa Vilela says she is “able to show the market how to add value to coffee, my great passion, uniting technology and quality in the formulation of cosmetics,” according to an interview published recently in the magazine Pequenas Empresas & Grandes Negócios. Kapeh proves that empowerment, entrepreneurship and sustainability are strategic ingredients to win in the luxury market.