Innovation as a trademark of the high-end segment

Within the luxury industry, tourism is one of the most traditional and well-known areas. After all, meeting new destinations, getting in touch with new people and especially living new and interesting world experiences are among the desires of millions of people world-wide.

To meet this yearning for news, touristic ventures increasingly invest in attractions and differentials to meet the most demanding travelers. Last week, here in Luxury Therapy, we published a story highlighting five luxurious and amazing hotels that begin their activities this year.

A good example of this ability to surprise and anticipate customer needs has been recently released. The traditional Hilton’s London Bankside, located in the English capital, has opened its first 100% vegan suite. If in the hotel bar guests can check out gastronomic delights produced without the use of animal raw materials, the same concept applies to the decoration of the environment in which even the pillow feathers have been replaced by organic food houses, materials that stand out for being environmentally correct.

“Veganism is not just a gastronomic trend, it has become a lifestyle choice for many and we in turn want to be the first hotel to offer those who follow the plant-based lifestyle the chance to fully immerse themselves in it “said James B. Clarke, the hotel manager.

The innovation proposed by Hilton’s London Bankside dialogues directly with the guests’ wishes and also with the tourism trends. In the United States alone, for comparison, in the last three years the number of vegans has increased by an average of 600%, and a large part of this population is made up of younger generations.

Innovative capacity, without a doubt, is a widely valued attribute within the tourism industry and the luxury segment as a whole. In a time when people do not use brands, they live them, nothing more appropriate than to pursue a life full of innovation.

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